iromori: An up and coming brand that fuses modern and traditional painting techniques
Tucked away in a quiet side street off Kyoto’s bustling business district of Karasuma, is the “iromori.”
iromori sells hand dyed fabrics by Yuzen (Japanese dying technique) dyers. The dyers avoid techniques that submerge the fabrics in dye and painstakingly hand paint the patterns and designs of each and every piece of fabric.
“iromori” is a new up and coming brand by owner of bridal kimono maker, CUCURU, Natsuko Ando and dyer, Tomoko Fuji. iromori was founded on the concept of “a fusion of the modern and the traditional” and formerly opened in March of 2019.
The brand’s characterized by its use natural colors in its hand painted and vibrantly colored designs.
In recent years, a lot of Yuzen patterns and designs have been made using ink jets; however, iromori cherishes traditional techniques and makes a point to do everything by hand.
In addition to the fabrics themselves, iromori also makes a wide range items with their fabrics, such as clothes, accessories, and home décor.
Each one of the colors used on these fabrics have been given its own original name, which in turn has its own specific meaning, making these items perfect as a special gift for a loved one or even for yourself.
Enjoy the unusual charm of the different iromori pieces, which can only exist thanks to this amalgamation of the “traditional” and the “modern.”