A Wildly Popular Patisserie with an Apple Pie that Sells out in 1.5 Hours
“N’importe quoi” recently opened their doors near the Nishiki Market with Hirokatsu Nishihara as head pâtissier. The store takes over from Nishihara’s father’s store, AU GRENIER D’OR, which closed their doors in May of 2018.
The name, N'importe quoi means “anything” or “whatever” in French.
One of N’importe quoi’s most popular pastries is their “Apple Tart”, a pastier inherited from the head pâtissier’s father.
The tart is such a favorite that lines form outside the store before it even opens (at 11 AM) and is often completely sold out by 12:30.
The reason behind its popularity lies in the store's dedication to using only quality ingredients.
The apples used in the tarts are seasonal Aomori Prefecture apples, meaning that the tarts are only available from September to May.
Other items that are worth a mention are the deliciously gooey range of Blancmange, a Japanese pudding-like dessert.
The interior of the store features an almost art gallery-like atmosphere, with paintings lining the walls and figures of the likes of Steve Jobs and Iron Man making an appearance too. Every single item you see displayed in the store are from head pâtissier Nishihara’s personal collection.
Make the most of the wait time and check out all the cool things on display while in line.